Why Arent More Indians Playing Squash and How to Change That

Why Aren't More Indians Playing Squash and How to Change That

India, a nation synonymous with cricket, has often overlooked other sports like squash. While cricket, with its rich history and passionate following, continues to dominate the sporting landscape, squashes, an equally fascinating indoor sport, remains underrepresented. This article explores the reasons behind the limited participation of Indians in squash and suggests actionable steps that can be taken to change this trend.

Cricket's Dominance and the Underrepresented Sports in India

India's infatuation with cricket has overshadowed other sports. While cricket is the national sport, other sports such as squash struggle to gain traction. Squash, a sport known for its fitness benefits and strategic gameplay, is often relegated to the sidelines in India. Lack of proper infrastructure and support from authoritative bodies like the Sport Authority of India and the government have contributed to the underutilization of squash in the country.

Current Status of Squash in India

While squash has been somewhat underrated in India, there are signs of change. More and more sports clubs and gymkhanas are now constructing squash courts, with a growing number of individuals finding it to be the perfect fitness routine. Additionally, the affordability of squash equipment has also improved, making it more accessible to the average Indian. However, there is still much work to be done to bring squash to the mainstream.

Visibility and Promotional Efforts

The limited television coverage of squash in India is another factor that contributes to its lack of popularity. Major sports channels seldom air squash matches, which has hindered the sport's visibility and growth. By increasing the broadcast coverage of squash, the sport can attract more fans and generate more interest. There is no logical reason why squash cannot receive the same mainstream attention as golf, a sport that is also recommended for the elite.

Role of Top Indian Players in Promoting Squash

The performance and public profile of top Indian squash players can significantly impact the sport's popularity. However, many of these players maintain a low profile and focus on their training, often leaving sponsorship and publicity opportunities untapped. For example, Sourav Ghosal, a former leading Indian player, maintains a low profile and trains overseas. While such a low profile may be necessary for his competitive success, it also means that he does not serve as a visible role model for the sport in India. It is essential that players like Ghosal take an active role in promoting squash both on and off the court.

Addressing the Cost Factor

The high cost of squash can be a barrier for many Indians, especially when it comes to the specialized equipment required. While this exclusivity can be a challenge, it can also be a marketing opportunity. Squash can position itself as a sport for the elite, which might appeal to those who appreciate its strategic and fitness benefits. Encouraging players to participate in community programs and offering scholarships could make squash more accessible to a wider audience.

Conclusion

The reasons why squash is underrepresented in India are multiple but solvable. With proper infrastructure development, increased visibility through media coverage, and the proactive involvement of top players, squash can gain a stronger foothold in the country. It is time for squash to step out of the shadows of cricket and establish itself as a prominent and beloved sport in India.