The Graphic Design of CBS Super Bowl 50: Behind the Scenes

The visual identity of big sporting events, such as the Super Bowl, is crucial in maintaining the excitement and engagement of viewers. The graphics for the CBS broadcast of Super Bowl 50 were designed by Troika, a renowned design studio known for its innovative approach to creating unforgettable visual experiences.

Who Designed the Graphics for CBS Super Bowl 50?

The graphics for the CBS broadcast of Super Bowl 50 were executed by Troika. This design studio is celebrated for its work in corporate branding and event visual design. Troika has a proven track record in collaborating with major networks and sports organizations, adding a layer of prestige and creativity to their projects.

Insights from a CBS Graphics Designer

For a more detailed look into the creative process behind the CBS Super Bowl 50 graphics, one can refer to the style frames created by a designer who worked on the package. These style frames offer a glimpse into the artistic direction and technical execution of the visual elements used during the broadcast.

Common Practices in TV Station Graphics

Typically, television stations rely on freelance animation artists or in-house artists to design their graphics. Another approach could involve an outside agency, but ultimately, the responsibility lies with the TV station. The design process for a major event like the Super Bowl 50 likely involved a team of 3 or 4 designers, working together to create a cohesive and visually striking package.

Creation Process: Photoshop and After Effects

The visuals seen during the CBS Super Bowl 50 broadcast can be created using industry-standard software such as Adobe Photoshop and Adobe After Effects. These tools provide the flexibility and precision necessary to craft engaging and dynamic graphics. The ability to customize and animate elements in real-time ensures that the final product meets the high standards set for such high-profile broadcasts.

Conclusion

The graphics for the CBS Super Bowl 50 were a testament to the creativity and expertise of Troika. While the general responsibility of designing graphics for events like the Super Bowl lies with the TV station, the involvement of skilled designers and the use of advanced software tools play a vital role in the success of such broadcasts.