Why Did the 2021 MLB All-Star Game Have Such Low Ratings - 2nd Lowest Ever?
The 2021 MLB All-Star Game earned the dubious distinction of being the second lowest-rated All-Star Game in history. Factors contributing to this decline include a controversial venue change and the broader issues of public interest in sports and politics.
The Move to Denver and Voting Laws
Likely a major factor in the low ratings was MLB's decision to move the All-Star Game from Atlanta to Denver, Colorado. This decision was made due to Georgia's voting law requiring individuals to present identification to vote. The move created significant backlash and affected the game's appeal, especially in Georgia where the voting law was a contentious issue.
Online Voting and Fan Disappointment
Another contributing factor is the growing disappointment among fans. Fans often participate in online balloting, hoping to see their favorite players be chosen for the game. When their votes don't translate into selections, or if their favorite players are injured and miss the game, it adds to their dissatisfaction. Additionally, the lack of distinctiveness in the All-Star uniforms made it even more difficult to recognize players and engage with the game.
Increasing Alternatives and Viewer Demographics
The rise of alternative entertainment options has made it harder for the All-Star Game to maintain its viewership. In previous decades, Tuesday nights in the summer would typically offer limited viewing options, mainly other television shows or live events. Today, however, fans have access to a wider array of programming through streaming services, internet content, and social media. This has made it easier for individuals to choose what they want to watch, often opting for more engaging or personally relevant content.
Ratings Trend and Public Interest
The decline in All-Star Game ratings is part of a longer-term trend. Since the 1990s, the game's ratings have been on a steady decline. This trend is not unique to the All-Star Game; it is common across many professional sports. One key reason for this is the increasing consumer interest in politics. Pro sports leagues are criticized for their push towards political agendas, often aligning with a single political viewpoint, which alienates a growing number of fans. This has led to a significant drop in viewership, with notable instances such as the 2020 NBA Finals also experiencing record-low ratings due to political reasons.
As Joe Buck's and John Smoltz's commentary style and the proliferation of commercials have made the game feel more artificial and less engaging, it is clear that fans desire a more authentic experience. The increasing emphasis on marketing and political correctness in sports events has sometimes detracted from the core appeal of the game.
Conclusion
The low ratings of the 2021 MLB All-Star Game can be attributed to multiple factors, including the move to Denver, online voting systems, and the broader decline in public interest in branded political engagement. While politics may have played a role, it is clear that the entertainment value and viewing experience have lost their shine, leading to subsequent fan disengagement.