2020 Summer Olympics Broadcast: NBCUniversal's Dominance and Discovery's European Playground
The 2020 Summer Olympics in Tokyo will be broadcast on NBCUniversal in the United States, a deal that has not changed from the 1988 Seoul Games. NBC has secured rights at least through the 2032 summer Games, which will be held in a location yet to be determined. Meanwhile, Discovery Communications holds the rights throughout Europe, except for France, Russia, and the UK. This article will explore the broadcasting landscape for the 2020 Summer Olympics, with a focus on the networks securing the rights.
NBCUniversal’s Dominance in American Television
As the official broadcaster for the 2020 Summer Olympics in the United States, NBCUniversal has maintained its position as the go-to network for viewers to catch the action. The company’s commitment to the Olympics stretches back decades, with the 1988 Seoul Games marking the beginning of this long-standing partnership. NBC's extensive coverage of the Olympics is not just limited to the current cycle; the network has secured rights through the 2032 summer Games, giving them a multi-decade commitment to the event.
Historical Significance and Future Commitment
NBC's 2020 Summer Olympics coverage in Tokyo will carry significant historical weight for both the network and the Olympic Games. The 1988 Seoul Games, which marked the beginning of NBC’s integration with the Olympics, set the stage for a long relationship that has endured through technological and social changes. NBC's commitment to the 2032 summer Games in an as-yet-undecided location underscores the network's dedication to maintaining its flagship sports coverage for decades to come.
The network's exclusive rights have many implications for the viewing experience. NBC's multi-platform coverage, which includes digital streaming, mobile apps, and extensive cable channels, ensures that viewers can follow the competition wherever they are. This comprehensive coverage not only increases accessibility but also enhances the viewing experience with detailed analysis, commentary, and exclusive content.
Discovery Communications: Europe’s Broadcasting Giant
While NBCUniversal dominates in the United States, the landscape in Europe looks quite different. Rival network Discovery Communications holds the broadcasting rights for the 2020 Summer Olympics throughout Europe, with the notable exception of France, Russia, and the UK. This arrangement allows Discovery to leverage its extensive reach and programming across various European countries.
Discovery's European Reach and Strategy
Discovery has a significant advantage in broadcasting the Olympics in Europe. Its network of channels, including Discovery Channel, Animal Planet, and several local networks, gives it a broad platform to reach a diverse audience. However, the company has taken an innovative approach by sublicensing free-to-air rights to local broadcasters in various European countries. This strategy ensures that more viewers can access the broadcasts while Discovery retains control over the pay television rights.
For example, in Germany, the Discovery Channel will be the primary broadcaster for the 2020 Summer Olympics, while in France, TF1 holds the rights. This arrangement allows both networks to showcase the event while ensuring that Discovery retains the lucrative pay television rights. This dual approach not only maximizes audience reach but also aligns with Discovery's strategy of localizing its content to meet the specific needs and preferences of each market.
The 2032 Summer Games and Future Challenges
Looking ahead to the 2032 summer Games in a yet-to-be-determined location, NBCUniversal faces the challenge of securing rights to broadcast the event. The network's long-standing partnership with the Olympics is a significant asset, but the competition for rights could intensify as networks vie for exclusive coverage. Additionally, with the rapid advancement of technology and changes in viewer habits, NBC must adapt its broadcasting strategy to remain relevant.
In contrast, Discovery Communications will likely face a different set of challenges in securing rights for the 2032 summer Games. The company will need to negotiate with multiple countries and channels to retain its current broadcasting rights while potentially exploring new markets. This process will require careful negotiation and strategic planning to ensure Discovery can maintain its position as a key broadcaster for the Olympics in Europe.
Conclusion
The 2020 Summer Olympics will be a testament to both NBCUniversal and Discovery Communications' commitment to the event. NBC's long-standing partnership with the Olympics in the US and its multi-decade commitment to coverage ensures its dominance in American television. Meanwhile, Discovery's extensive reach in Europe, with strategies for local broadcasting and pay television rights, positions it as a formidable opponent.
As the landscape of broadcasting continues to evolve, these two networks will need to adapt to changing viewer habits and technological advancements. The coming years will be crucial for both NBCUniversal and Discovery Communications as they navigate the changing broadcasting environment and secure their place in the future of Olympic coverage.